Leader's Core Value:
Rights and Wrongs – Users are always right while we need to
constantly improve ourselves.
Development Concept – Entrepreneurship and innovation spirits
Interests Concept – Win-win Mode of Individual-Goal Combination
Rights and Wrongs Sense of “Users Are Always Right, While We Need
to Improve Ourselves” Is the Driving Force for Leader to Create
Values for Users.
According to Leader’s employees, users are always right; therefore,
they not only try their best to meet users’ requirements, but also
create various choices for users; Leader’s employees think that
they need to constantly improve themselves because only in this way
can they constantly deny, challenge and transcend themselves to
realize achievement by establishing innovation out of change.
The two form the inherent genetic characteristics of Leader’s
sustainable development: Remain in case of world changes and keep
in pace with the social development.
Besides the two spirits (entrepreneurship and innovation spirits)
of Leader employees, the gene helps Leader to form the core
capacity characteristics to maintain competitive advantage in the
changeable market: The more drastic the world changes, the faster
the speed of users’ variation; thus the more permanent the
inheritance will be.
Two Spirits (entrepreneurship and innovation spirits) Is the Gene
for Leader’s Unchangeable Culture.
Leader’s unchangeable concept gene not only guides every employee’s
development, but also restrains their value. The concept gene of
“Customers are always right while we need to constantly improve
ourselves” demands that each employee should have the two spirits
of entrepreneurship and innovation.
The spirit of doing pioneering work is entrepreneurship; Leader
encourages each employee to have entrepreneurship; change from
being managed into independent management and becomes the CEO of
The essence of innovation is to create new value. And the creation
of new value originates from creating new users.
The Interest Concept of Win-win Mode of Individual-Goal Combination
Provides Guarantee for Leader’s Sustainable Development
Leader concerns the interests of all stakeholders including
employees, users, and stockholders. In the Internet era, only the
organizations composed of Leader, users, and shareholders become
many COIs. In order to fulfill this objective, Leader constantly
creates business model innovations, thus gradually forms and
perfects Win-win Model of Individual-Goal Combination full of
Leader characteristics, “Individual” refers to the employees with
two spirits of entrepreneurship and innovation; “Goal” is users’
value. Each employee creates value for users in different ZZJYT to
fulfill their own values. As a result, the value of the enterprise
and stockholders are naturally fulfilled.
Each employee establishes a goal with users by joining ZZJYT and
signing a contract with users from being managed to independent
management and from being operated to independent operation, which
is to release humanity to the largest extent.
The ZZJYT featured by Win-win Mode of Individual-Goal Combination
provides resources and mechanism guarantee for each employee to
carry our two spirits of entrepreneurship and innovation and makes
each employee actively and independently create innovations to
realize achievement by establishing changeability in changeability.